Find Your Lightbulb Chapters
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Chapter 1 – Living the dream
How to stop dreaming and turn your business dreams into a reality. Your very first step is to infect others with your own enthusiasm for your idea.
Chapter 2- Star in your own soap opera
Discover the power of aiming for apparently impossible challenges and learn how to create a Bold and Inspiring Future goal which acts as a guiding star for you and your company.
Chapter 3- Critics who count
Learn why “That will never work,” precipitates the majority of powerful new ideas, and why paradoxically, the list of reasons why something will never work often turns out to be an incredibly priceless design resource.
Chapter 4- Making million pound ideas
How to use customer insight to generate ideas which meet a real customer need and turn them into powerful, profitable products and services.
Chapter 5- Getting Funded
How to find people who will invest in your idea, produce a winning business plan and design a dazzling pitch.
Chapter 6- Ends and Means
Discover the distinction between your ends and means and why it’s the key to your success. How to form and implement an action plan which guarantees results no matter how many times you’re knocked off course or decide on a change of direction.
Chapter 7- Brand Matters
Discover the overwhelming power of brand and reputation and why it’s one of the most valuable assets any company can build.
Chapter 8- Creating a powerful culture
How to establish the creative, rewarding working culture you really need in the early days of a new company and why this can create a long-term competitive advantage and continuous success.
Chapter 9- Leadership and the edge of reason
How to apply the fundamental principles of great leadership to the creation of a new idea and retain your sanity at the toughest of times.
Chapter 10- Smart Risks
Discover how to assess the key risks in your plan, take ‘smart risks,’ and deal with the unavoidable ‘bet the company’ decisions.
Chapter 11- Hot Teams
How to build a team of committed talented people who will do whatever it takes to succeed.
Chapter 12 – Powerful Stuff
A concise, step-by-step guide which shows you how to turn your big idea into a million-pound reality (using Garlik’s trajectory to illustrate each principle in action.)
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