Tutorial

Customer Engagement:

Everybody pays lip service to customer engagement – few people really understand how to get close to customers or potential customers in a way that captures their attention, builds loyalty and tells you what you need to know in order to design new products and services.
We need to bust a few myths to explain how to do this in a way that generates real value. Great companies have a habit of putting themselves in customers’ shoes but they don’t do it using focus groups!

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